WordPress is Content, Not Code

Content Management

WordPress is a lot like what I used to do as a semiconductor manufacturing systems integrator. A large part of the work included an activity we called ’modeling’.  I was responsible for helping them define their manufacturing business processes and then model the shop floor control system to reflect their business process. No two companies were the same and each new gig was a bit different then the last.

The software we used to model shop floor control activities, like WordPress didn’t require getting neck deep in oode and this is why I think I like WordPress so much. You have to have a certain (some might call it  neurosis) to really like to code. It’s excepti0onally detail oriented and if you mistype anything along the say your program won’t run.

And not only will it not run, you could go blind scouring through line upon upon line, upon line of code looking for that place where you used a colon instead of a semicolon,or a single quote, rather then a double quote.

Believe me it’s incredibly frustrating and if we were a traditional website development company we’d be spending our time helping you manage code rather then helping you create and manage great content.

WordPress, A Content Management System

WordPress is a system of managing content. Content in all regards. Starting with the myriad of different themes you can customize and manage the way your site looks, but the heart of the WordPress Content Management System is done through the WordPress dashboard.

WordPress Dashboard

After you login to your site, you’ll come to the WordPress dashboard. The dashboard is content management central and from the dashboard you are the commander in chief of all your content and the way it’s presented to the world. Here’s a review of what you can manage from the WordPress dashboard with just the click of a mouse button.

1. Create Text Documents – There are two types of text based documents in WordPress; a page and a post. Don’t worry about the difference between the two for now just know that for either of these you click a button and just write. These can contain not just text but pictures, picture galleries, links to other pages, or sites, video, audio and just about anything else.
2. Upload and Edit Pictures – Uploading pictures isn’t all that big of a deal but the thing I really like is that I can also edit pictures after I upload. I can change the size of a picture, I can crop, create a caption as well as a description. All of which are very good SEO practices.
3. Upload Documents & Media – You can upload any type of Office document, a PDF, an mp3 and a video (though there are better ways for video). You can link to these in a page, or a post so if you want to give your prospects or clients an easy way to download you can do that with just a couple of mouse clicks.
4. Create a List of Favorites  - Easily create a list of favorite pages, or other sites to make it easy for your audience to find what they’re looking for.
5. Manage Comments – Read and reply back to the comments people read on your blog right inside the dashboard.
6. Manage Appearance – Create custom menus you put anywhere on your site, or add specialized functional capability to your blog in the form of a widget. For example on the home page I used a widget to create an opt-in form to join our mail list and get a free report. No code required.
7. Manage Site Setting - Configure and manage all aspects of your site. variouis aspects of  your site. A little too much to go into detail about but know that it’s all point and click. No code.

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