Retailing From Amazon to Grow Your Business
Amazon is the largest retailer on the planet. The article below presents more or less a summary of some of the opportunities you can take advantage of to grow your business using Amazon. While not an exhaustive list you can use this article as a point of departure. At the very bottom you’ll find what we think is the best way to use Amazon if you’re serious about growing your business and extending your brand.
” If you’re not leveraging the power of Amazon for leads or to grow sales you’re leaving money on the table”
Someone once said that the Interenet is just one large direct response marketing platform and though there is no question that it is also humanaties encylopedia delivering facts and information on demand, there is no question it is also where growing numbers of people go to buy stuff. In this respect there are few people on the planet who have been able to leverage this direct marketing platform better then Jeff Bezos of Amazon.
He’s a maverick, a bold entrepureneur, not afraid to take risks and more importantly has positioned Amazon as the largest online retailer not by creating the best e-commerce website, or not by offering a gigantic universe of physical and digital products. Amazon is the success story it is because Jeff Bezos has made e-commerce a science and he has created a retail platform that is open to the entire internet community.
Amazon is truly an amazing e-commerce platform. It’s an incredible platform that makes buying and selling about as easy as it can be.
Buying from Amazon
One of the things that makes Amazon such a success is how easy it is for consumers to find and buy what they want and need. The Amazon e-Commerce model would take pages and pages to go into. There are a number of key factors however that are important to note which are relevant to anyone who wants to use the Amazon platform to grow their business.
Amazon One Click Checkout
I know that personally when I’m shopping online the one thing that is the most tedious is the checkout process. Entering a credit card, shipping address, captcha’s at times can be tedious. Amazon has streamlined this so that once you select the product you want to buy, it only takes a single click and you’re done. You’re in, you’re out and you’re on your way to the next thing. The one click checkout has allowed Amazon to take the one point of e-Commerce irritation and turn it into a powerful competitive advantage.
Making Money With Amazon, Marketing, Selling Products
There’s a lot of options and a lot to be impressed with when it comes to partnering with Amazon to increase your revenue. One of the keys to their sucess (and yours) is as an Amazon affiliate. Amazon has an extensive (if not one of the largest) network of affilites found anywhere. There are a lot of people who are Amazon affiliates who are making what is called a referral commission as an Amazon affilaite.
The Amazon Associates Program
Below is a summary of the Amazon Associates program payout.
As you can see from the table that payout ranges from one to ten percent. The intersting thing to note, which you’ve likely not heard of is the opportunity to make money promoting local businesses. If you have a website that is a local businesses this provides you with an opportunity to not only make money promoting or cross promoting local services and products, but should you take advantage of Amazon Local for your business, anyone else can promote your local business as well. It’s a powerful tool.
Linking tools are utilities Amazon provides you so you can easily add a link to a product you like or want to promote on Amazon. You can link to a page, link to a product, use social networking sites like Twitter and Facebook as well. They also allow you to build a slide show of your promotions and create widgets for your website highlighting a carousel of deals or your favorites. As well you can create banners.
In addition you can even create an Astore with featured Amazon products that uses a shopping cart. and get it all setup without any coding.
Like most all affilaite programs signing up is free. To take advantage of this program and make any money of course you’ll need a website ,or a way to communicate with prospects and attract buyers.
Keys to Being a Successful Amazon Associate
The payouts from Amazon aren’t all that lucrative, which is a drawback. This means that to make any serious amount of money will need to have an authorative site that draws a lot of traffic and make sure that you target your products to your audience as best you can.
Amazon Advantage Program
There are two flavors of the Amazon Advantage program. There’s the vanilla version and a version they call Advantage Professional.
First the Amazon Advantage program is targeted at people who are producing their own content in the form of a Book, Movie, or Music. Below is a snippet from the Amazon Advantage Professional page.
Books, DVDs, and CDs qualify for Advantage Professional if they are technical, educational, or medical in nature, or high-priced technical or professional titles, indicated by a retail price of at least $35 per unit. How-to and self-help titles do not qualify for Advantage professional.
- Publishers selling higher-priced professional, technical, and medical books
- Providers of educational content presented on DVD, video, or CD that is primarily informational, scholarly, professional or technical in nature and that is usually not widely available to customers today
- Non-profit (501(c)3) groups
The program does require UPC labels but they’re pretty inexpensive in this day and age. In fact you can get a pack of 20 UPC codes for 19.95. Just click this link for Cheap Bar Codes.
The cost for the Amazon Advantage program is $35.00 per year. Amazon retains 55% and pays you 45% of the sale price. Some might consider this a steep amount but if the Advantage Program but think of it like this. If you’re doing distribution of a film, book or music you should have a distribution strategy that touches many outlets. You should never put your egges all in a single basket. They should be in many baskets of which Amazon is just one. If you have a film, or music you that you want to distribute using the Amazon Advantage program you should look at a fulfillment service called Kunaki. They’ll burn, package and shrinkwrap for $1.00 and ship directly for Amazon for you. All automated and that’s a good thing.
To get started with the Amazon Advqantage program you have to apply so Amazon applies some amount of discretion and there could be a lead time of a week, or two before all is approved
Book Publishing on Amazon
You can sell you book on Amazon as an e-Book, or you can use the Amazon partner at Create Space to sell it in paperback as well.
There are a lot of misconceptions about using Amazon Kindle. If you’re already a recognized author you’ll have an easire time making money selling your book using the Amazon platform. However if you’re not a recognized author or you’re just getting started publishing then you absolutley ought to pay attention to what I’m about to share.
Best Ways to Monitize and Maximize the Amazon Book Publishing
If you’re a new author and never have published on Amazon Kindle or Create Space then sharing your expertie on Amazon is the perfect way to do so and get paid for it. However you’re not going to get an overflow of cash coming from a $2.99 book, unless you’re in a popular category and you’re selling a lot of copies.
However if you’re a recognized expert and can author content you can make money and generate leads for your website, product or service, which you can then monitize over time. When you author a Kindle book Amazon allows for the inclusion of additinal resources and since it’s an eBook why not put a link to your offer, your your lead generation page.
Secondly, don’t expect to write just one title and be done with it. The authors who make the most amount of money on Amazon sell multiple titles. Romance novels are huge on Amazon Kindle because authors typically write them in series and there’s no reason why you can’t do the same thing in your niche.
Third, don’t skimp on your book cover design. Many people don’t attend to their book cover they way that they should and what’s great about Kindle is that you can test different cover designs. You can update your Kindle listing anytime you want.
Fourth, always provide an additional resources section people can go to.
For advanced stratagie and tactics for learning how to become a ninja (whatever it is) click here for our free report” You get the picture.
Fifth, your auto-resopnder opt in form should drive your generated leads from your additional resources page to a unique landing page so you can track.
Sixth, commit to the use of Kindle as a platform. It’s not a Kevin Costner, Field of Dreams movie where you build it and they will come.
Seventh is quality content. Make sure your readers get quality content which benefits them in a very substantial manner in the shortest period of time.
There are certainly more tips you can put to use to promote your Kindle book and you should explore them all but they’re not to different from the way you would promote your business. Authority and recognition comes from providing high value content to the right audience.
Product Retailing from Amazon
Of all the methods mentioned above, our choice has been to take advantage of being a professional seller on Amazon selling physical products. A professional seller account in Amazon costs $39.00 each month but the benefits are enormous along with the potential to create a six figure monthly income when done correctly.
Amazon is no different from Google in that what matters is high ranking for a given highly searched keyword. If you’re product is highly ranked and it’s a good product that is higly rated and favorably reviewed, if you’ve picked the right niche there’s no reason (given the volume of traffic on Amazon) you can’t substantially increase your revenue beyond anything you’ve imagined.
A professional sellers account on Amazon gives you many of the tools that you need to completely manage your online business with Amazon and the best thing is that even if you don’t have your own products you can still be a professional seller and make money.
You Don’t Even Need Your Own Products – Private Labeling
Private labeling has been around for years and if fact if you do have your own product it might be a candidate to be private labeled out to wholesales. However that’s another subject of discussion. In this case private labeling refers to the practice of finding generically branded products that you can slap your own label on, brand as your own and sell on Amazon. Here’s few examples for making money on Amzon using private labeling.
- Olive Oil Sprayer
- Cell Phone Accessories
At first people tend to retract from such common items, thinking that there are so many others selling the same thing and this is true but this is also good. Being the first to market with a product is absolutley the hardest way to get retail traction on a product. Competition is good because it also tells you there is money to be made in that particular niche.
Our Private Labeled Product
We recently launched our own private labeled iPhone 4, iPhone 5 and Android Cell Phone Case that blocks all incoming and outgoing RF which protects you from the harmful effects of Wi-Fi and takes you off the grid so you become invisible to the NSA. Our private label brand is called No Snooping Allowed.
Protecting Your Privacy and Data From Hackers Thieves and Social Scum
While it’s not imperative that you pick a product to private label that you passion for, it can be. Having passion for anything always activates certain things with you that will be motivating and inspiring. For this reason we choose to private label the Cell Phone RFID Blocking case you see in the image to the right.
It is our absolute vision that every person in the country has one of these and that they place their phone in it during the day and completely make thier presence invisible to the likes of the myriad government agencies that want to illegally listen, track or hack into your phone.
Don’t Reinvent the Wheel
One of the things that is also important to keep in mind regardless if you’re selling from Amazon – don’t reinvent the wheel. If you can find someone who has mastered the process for getting the results that you want, you should try to copy their process, or learn from them.
This is exactly what we did. We didn’t want to have to learn the nuances of selling physical products on Amazon from the ground up so we went out and found the best training program we possibly could.
We wanted to ramp as fast as we could using a tried and true set of methods that have been battle tested over time and found this unbelieveable program called “The Amzing Selling Machine“and not only do they provide world class, battle hardened training that has consistently produced 6 figure earners but they also provide a suite of tools that are designed to get ranked on Amazon quickly and to manage the entire range of our Amazon business.[ezcol_1half]
Get a Free Report and Follow Our Progress
I really don’t expect you to take what we say here for granted. You owe it to yourself to check out everything I’ve said from top to bottom by going to the Amazing Selling Machine website and reading for yourself. You can also follow our progress by subscribing to our mail list using the form to the right. We share all our successes and failures.
There are many ways to leverage the power of Amazon to grow your business. You can become and Amazon Associate, parter with them via the Amazon Advantage program, publish your Kindle books or your paperback books, or create your own Astore. We wanted to create walk away income and a business that would allow outsourcing and more free time and these are the goals we have in mind by choosing to sell physical products as an Amazon Professional seller. What is best for you is your choice.
If you’re not sure and you want a free consultation about your options. You can follow our progress and get our free report called “The 7 Deadly Sins of Sales and Marketing”