The God Father of the direct marketing modern era is Dan Kennedy. All roads lead back to Dan Kennedy. He is what you would call the guru to the guru’s and if you’re even thinking about investing in marketing training your first dollar should be spent with Dan Kennedy. He covers all angles including both off line and on line marketing and yes that means direct mail – a method you should ignore only at your peril. This video is not a short 10 minute teaser it is a full 2+ hours long so there’s plenty of information you can benefit from if you watch it from start to finish.
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Dan Kennedy has a feature rich website with some really great training material that is free. If you’re just getting started in marketing or if you want to learn from a real master, the Guru of the Guru’s then Dan Kennedy is the one. Here’s a link to his Dan Kenedy’s free Magnetic Marketing course.