About Daniel Latrimurti
I’m am 63 year old web developer, app developer and digital marketer. These are just labels and not completely precise. It is not that I don’t do web and app development, or digital marketing, but more accurately I would just say that I’m a builder. An internet property construction manager.
A website or app or anything you want, or need to create as a digital property should be approached in much the same way that one would approach the construction of any real property, such as a house. Your house is a personal asset and similarly your digital property is a business asset. That means building in value from the beginning. This is a paradigm of operation that is different by name and by practice.
Up until 2007 I traveled the world doing semiconductor manufacturing focused, enterprise level, manufacturing execution systems software integration and training for a fortune 100 company. Eventually after 10 or so the physical and mental rigors of continuous business travel became intolerable and hence I was disposed of. That’s how some big companies roll. But there are no regrets as I developed a real appreciation for Asian culture and collected many interesting experiences and stories.
Faced with a significant loss of income and having a bulk of my stock options go up in smoke was a shock to my system. A shock that didn’t subside for many years. I thought I had things pretty well planned out and had accumulated assets that I had hoped to help me take retirement on a nice piece of rural property here in NM and call it a day. However as they say, the best laid plans of mice and men.
Corporate Slave to Entrepreneur
Before landing squarely on doing web and app development, I was unable to resist the allure of network marketing and spent time and (way too much) money annoying people whom I didn’t even know with recruiting phone calls. When not making annoying telemarketing phone calls, I did web development for my then belly dancer wife, Leyla Najma. I had done quite a bit of work in Front Page during my corporate years and actually designed a complete web based training application using Microsoft Front Page and Share Point Services.
In 2008, 2009, I started working in WordPress mainly focused on my wife’s belly dancing business and in the process pioneered self producing Belly Dance instructional videos. We produced over 45 full length videos which are available at the membership site we built at Belly Dance Village as well as did the first live stream of a belly dance series of classes.
Introduction to WordPress
My entry into WordPress started at about version 2.5. Immediately I was fascinated and impressed. Front Page I found difficult when it came to getting cross browser consistency but WordPress took this on without a problem. The other aspect of WordPress that really gives it a competitive advantage is how extensible it is. WordPress is like a car chassis an auto manufacturer will use to create different models. For example, early on the Ford Ranger and the Ford Bronco were built on the same exact chassis. WordPress is very similar
Concurrently, still seeking to replace my corporate income I dove head first into the world of Internet marketing. A world that one is always engaged in and is always studying. In the process I have studied with quite a number of exceptionally knowledgeable and excellent instructors. Many of whom I still follow and learn from today.
Mentors and Teachers and Influencer’s
Everyone in the business of marketing be it on the internet or not has a collection of people they’ve cut their teeth on. Here are mine.
- Dan Kennedy – The king of direct marketing. The teachings of Dan Kennedy are at the root of almost every successful marketer.
- Perry Marshall – Originally known for pioneering the use of AdWords, Perry Marshal is also the king of the 80/20 rule. If you want to know how to approach AdWords and advertising in general as well as how to apply the 80/20 rule and more Perry Marshall can’t be beat.
- Glenn Livingston – The science of business building and keyword research. Glenn is the inspiration behind our “Authority Battle Plan”.
- John Carlton – Copywriter John Carlton commands multi thousands of dollars to write copy. He created a program that teaches copywritng called the Simple Writing System which I’ve taken and continue to study
- Frank Kern – Kern is well known in the Internet marketing arena. He made much of his wealth selling e-books and then branched out to teaching his own brand of Internet marketing.
- Jon Benson – A student of Dan Kennedy and Perry Marshall, Jon Benson has developed and pioneered the use of what is called the VSL, or the video sales letter.
- David Osborn – Building a business and building wealth means making the transition from “I do it” to “we do it” to “they do it”. Getting from here to there is what David Osborn teaches.
- David Rothwell – From David Rothwell comes expertise for leveraging Google product catalog and AdWords in an e-commerce environment.
- Ryan Dies – Test, test test and then test again. Ryan Dies is one of the most successful digital marketers in existence.
- Jeff Walker – Walker pioneered a formula called Product Launch Formula. It’s a systematic method for launching and re-launching products and services with greater success with each successive launch.
The world of digital marketing is a fast paced one requiring constant learning as platforms changed, mediums evolve and audience habits morph and hence one never stops learning.
Mobile App Development
In late 2012 I started developing mobile apps under the DBA of MAPPAquerque. As someone who had been involved in technology and especially in the semiconductor business, it’s clear that Moore’s law not only applied to device capability but to all technology; better, faster, cheaper and oh by the way smaller, which of course making the decision to branch to app development a pretty simple one.
The other aspect of Mobile Apps is they’re consistent with basic human nature and the need for convenience. We live in a world that is very impatient and convenience has truly become a competitive advantage. Which means inconvenience will always result in a competitive disadvantage. The plain and simple truth is that if you waste people’s time they won’t be doing much business with you. This is why we strongly encourage people to include an app into their media strategy because as time goes by the website as we know it will become lesser influence.
Personal Driving Force
When I hit 60 years old my entire outlook on life changed. I don’t run this business just to make money. I run and operate this business as a service to other people. The intent is to always give way more in value than received as compensation. Of course there’s a commercial exchange as the bills do have to get paid, but the older you get the more important it becomes to reflect on the value you deliver.
I live in Albuquerque with my 4 legged trust companion Virgil. I have two children and two grand children.