What is Digital Property Development
Others develop websites, we develop websites too, but we use terms like digital property, digital property development and digital property management. These expand the paradigm of opportunity we embrace and encourage our clients to embrace. The Internet is more than websites. Everything you do on the Internet is a digital property and you’re a digital property manager.
You’re a Business Owner and Digital Property Manager
Think about it. Your Facebook page, your Twitter account, your Google Plus page, or YouTube channel are all digital properties and if you have a substantial amount of followers, fans, or subscribers, they become assets of value and need to work together if you’re going to reach your audience and extend your success.
Also, new platforms are popping up all the time. For example have you heard of Codias?, Minds.Com?, Gab.Ai, or Vid.Me? Facebook, Twitter, YouTube, or Google+ are not immune to competition and maybe you’ll find your audience in greater numbers there, instead of the ‘mainstream’ platforms. As a property manager you need to be on the lookout for these.
For example, are you ready for your toaster, coffee pot, bicycle, refrigerator, or toilet to talk to you? Absurd? Well not if you get a discount on your water bill, or on your milk, or bread if you install the talking toaster? Believe me if a device can be network enabled, then someone will find a way to put a display screen on advertise to you. Truly it’s time to expand your thinking.
To be sure your website plays a central role but you have to consider other, or you could be taking money off of the table. It’s also not enough to just create a property. Digital property development and management needs to be done with a purpose as they need to work together.
The Essential Principles of Digital Property Development
According direct marketing master, Dan Kennedy you should consider three elements; message, market and media. If you don’t have the right message for the right market using the right media, you don’t have a chance and it doesn’t matter if you’re published on every platform imaginable, you’ll be hard pressed getting traction. Fortunately we’re sensitive to these and our development process embraces them.
Digital Development Principle #1, Know Your Money Keywords
It’s very important to give thought to your message and your ideal client profile in advance, because the currency of development is in the keywords. Keywords are the electrical impulses that travel through the electronic neural net. Therefore regardless of what platform we develop for the first principle is always to develop the keyword archery target. Keywords are the first form of currency.
The Authority Battle Plan
In God We Trust All Others Bring Data. W. Edward Deming
The Authority Battle Plan is what we call our keyword report. It is strategic and tactical as it defines the bulls eye center keyword, surrounding/related keywords and is complimented by a custom report that provides insight into what is really going on in your niche. The Authority Battle Plan is key for helping you define the right message for the right market and for the right device.
Most people wouldn’t consider it but sometimes it’s not in your best interest to lead with a web site. It just might be to your greater advantage if your digital property development project started with a mobile app, rather than a website. It depends on you, your business, your content and most importantly your audience.
In our attention deficit age, the common driving force that is practically universal is the need for user convenience and as the graphic below illustrates there are now more people using smart phone apps on their phone than their desktops, or laptops. Convenience can be a competitive weapon.
Digital Property Development Principle #2, A Weapon of Mass Convenience
Your digital property must be at least if not more convenient to use than your competitions. We truly are living in a post-literate society that is also time compressed. So developing with convenience in mind as a priority will make sure you don’t push your prospects frustration button. If they can be delighted to find what they want fast the chances are greater they’ll also hit the buy button.
Speaking Of Convenience
Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent. This according to an article published September 2016 on Com Score magazine. Understanding this is not difficult. Smart Phones offer users convenient access to the Internet. To Facebook, Twitter, Email, Google+, YouTube etc. etc. etc. This is the power and importance of convenience and it can’t be ignored.
Developing Digital Properties that are Fast
With more and more people using their mobile devices to surf the Internet with is it any wonder that Google and the rest of the search engines are placing a high priority on fast loading digital properties? There is nothing worse for an attention deficit internet browser than to be slowed down while browsing the internet by a slow loading web page. Of all things speed is the first element of convenience and it matters a lot.
Successful Digital Property Development
We specialize in “extreme customer service” and for us this means developing for our customers a websites and apps that are intelligently built on a targeted set of profitable keywords, that communicate a message that resonates with their audience and is constructed to load fast and be the most convenient to use as possible.
It’s important to get it right the first time and we take great care to make sure that we do. So regardless if you honor us with your next digital development project, or someone else, keep some of these things in mind.
If you’d like to discuss your project with us please reach out using the contact tab below or any or on the right hand side of the page. We’ll be happy to share our thoughts about your project. All initial consultations of 30 minutes or less are without charge or obligation.