Buddy Rich is universally known as the best drummer to have walked the earth. His timing was impeccable. He knew when to play, when not to play and rarely if ever missed a beat.
Listen to Buddy and his band swing on this short tune and I do guarantee that you’re motor will be more than rev’d up and while you listening think about your own marketing sheet of music. Do you know in advance what tune your marketing is playing? Or do you just market by the seat of your pants.