The Authority Battle Plan is a must have and something we include as part of all our website development projects.
A lot of people go about building a website and a web based business in much the same way they might put together their new stereo. They skip the instructions all together and start assembling the components, often having to go back and eventually read the instructions like they should have done in the beginning.
Unfortunately web based business development doesn’t come with a set of step by step instructions. The Intentional Magic Authority Battle Plan is your website and web business instruction set and gives you a clearly articulate roadmap for how to achieve a level of authority and recognition based on the most optimum and opportune keyword set in the Google keyword universe.
Market Message and Media
The Authority Battle Plan at it’s highest level is a content marketing roadmap which at it’s core attempts to bring the elements of marketing, media and message into general alignment and provide you with a framework and way to begin to achieve authority and recognition in your market niche.
According to master direct marketer Dan Kennedy there are three important variables that affect the amount of money you make with your business. These are; market, media and message. Get them all wrong you’re in deep water. Get 1 out of three right, you’re still in deep water. All three elements need to be in alignment to begin to get the most from your marketing. The basis for getting all three in the digital age boils down to keywords.
Authority Battle Plan Overview
Deep and Extensive Google Keyword Research
You’re probably aware of the term ’30 Second Elevator Speech.” Typically business people come up with something such as the following;
We provide natural hair growth services that are guaranteed to give you a full head of hear or your money back.
The Authority Battle Plan seeks to express your 30 second elevator speech as a single Google search term.
Google is the big kahuna when it comes to search and if you don’t know exactly what your ideal customer is using for a search term then you’ll have a hard aligning any part of your marketing to his tastes and preferences.
Hence the first thing that the Authority Battle Plan does to establish your content marketing and advertising framework to discover what the 30 second elevator speech keyword is for your business and all the other high value related keyword sets.
Strategic Analysis and Insights
Deep keyword research for any content marketer is essential. Not only because it can reveal a 30 second elevtor speech keyword and the surrounding keywords, but from the insights that can be discovered between related keywords. For example.
Imagine that you’re in the weight loss market. Naturally you want to attract people who want to lose weight. However if I were to ask you if you articulate search trends and proportions to the way that people wanted to lose weight, could you? There are a variety of ways to lose weight. Some people want a doctor supervised system, some just want a pill, some want to workout, some dont want to workout, some may be searching for information regarding a specific approach.
Regardless if you were a doctor who offered a totally supervised solution you’re going to modify your content approach, or your message based on search term. If you were paying Google for advertising for example you would definately want to segregate your ads in such as way so that they spoke to the different market segments in language that they would understand based on the search term.
You would also want to know (and this is critical) how much you might be able to spend on any ad campaign based on the value of that key word. If the heyword value for a pill based weight loss solution was $3.00/click but the value for a doctor supervised solution was $9.00/click then obviously (given you had a product for this) would be willing to spend more on your ad that appealed to the higher value keyword.
The Authority Battle Plan looks for this kind of insights as well as provides a value driven rendering on the relative value of keywords.
Authority Battle Plan for Website Construction and Configuration
Getting back to the stereo website setup analogy. We specialize in WordPress websites but before we even think about putting any meat on your website bones we do an analysis to determine niche relevant keywords.
In the WordPress world many will take a very casual approach to the use of tags and categories. This is a mistake because it provides a disservice to the audience. Any audience has a specific language that they have in their mind about a given topic and if they go to your site and find it to be poorly organized and difficult to find the content they need you’ll find weak visitor loyalty.
In contrast if a site is nicely orgnized using categories and tags then people will take the time to explore your site, which enhances your site’s metrics in the eyes of Google as well as produce more visitor engagement.
The deep keyword research that is part of the Authority Battle Plan includes keyword sensitive terms that is used to architect your site in a manner that is the most friendly to your audience and to Google.
Authority Battle Plan Content Creation Training
The Authority Battle Plan is a road map but you create the content. It will be your content, your voice and your words of wisdom that will ultimately spell how successful you’ll be relative to the achievement of authority and recognition.
Sometimes people recoil in fear when they hear such words because they are unclear about how to go about creating and distributing content. For this reason the Authority Battle Plan includes a training course that takes you step by step through the process of how to create properly structured content that Google and your audience will find to be friendly.
In addition you will also receive training regarding how to set up split tests where you test one version of a page against another version of a page. Testing is the key to long term success and a highly converting site that makes money.
Authority Battle Plan Summary
If you have any plans or hopes for being a successful content marketer with recognized authority in your niche, then it is imperative you have a plan and that your plan includes becoming intimately familiar with the Google keyword universe. And not only familiar with the Google keyword universe but understanding what Google thinks about your niche in relationship to your product, business, or ideal customer.
Market Media Message
Getting these three variables identified and organized in a manner that will give you a clear roadmap that will allow you to maximize the benefit of the powerful content you’re going to create. It will help you understand the market, the market language and provide insight into the relationships between the various element of the marketplace.
You’ll have a clear sense of what you have to do next, and you’ll see our content marketing efforts in the context of a longer overall plan and strategy you will commit to. It will take what appears to be venture filled with struggle and effort to one that is in direct relationship and in suppor of your entire purpose.
Is The Authority Battle Plan for You
The Authority Battle Plan is not for everyone and there is no pretense that it is. The Authority Battle Plan is designed to help experts who are committed to a content marketing approach to their business, willing to create high quality, authoritative content for their niche on a consistent basis.
We want you to be successful and in order to get the biggest return from the Authority Battle Plan you have to be committed to not only create compelling authoritative content and also learn how to leverage our training to create audience and Google friendly content.
We’re in this for the long term as your partner because even with your comprehensive Authority Battle Plan in hand and our training we’ll still be here to support you on an ongoing basis to answer your questions and consult with you as someone you can mastermind with as needed.
Authority Battle Plan – Extreme Visibility
We’ll give you the plan, you create the content and with our guidance, support and consulting and the result is that you’ll be positioning yourself for the achievement of long term extreme visibility. It does take work and commitment on you part. If you want to find out the exact details and think you’ll qualify then just fill out the form to the right.