We Help Small Business Plan, Architect, Design, Develop, Launch & Manage Their Website and Mobile App for Authority, Recognition & Sustainable Success
Have you ever developed, or had developed a website, or an app? When it was all said and done and you took ownership, did you know what to do next? Or did you go hire the next expert to take it to the next level for you?
Developers typically don’t provide a users manual with their work. You buy, they develop, hand you the keys to the castle, tell you to have a nice day and thank you very much.
A website is not a build it and they will come scenario and if you don’t have a post development execution plan to help you achieve the authority and recognition for your expertise then you can get left holding the bag.
This is not how we roll and I guarantee that after working with us you will have a data driven plan that will guide you along a path to help you achieve the authority and recognition deserving of your expertise that can position you for long terms sustainable success.
This is the crux of what makes internet property development and management uniquely different from traditional digital property development.
Internet Property Development and Management
Internet Property Development and Management is a very different process then what you’ll typically find offered across the internet. It’s a process intensive exercise that is very much like the way you’d think about having a custom home built. The hammer and nails (or the development) only begins after well researched plans that we both agree on have been developed and that will form the basis of what we do moving forward and how you’ll implement it. It’s more about your business then it is about a website or an app.
From now on when you’re thinking about a website, start thinking about it as a property. It may be digital property but it’s still property and if done correctly can achieve and return value just like any other property. If you agree with what I just said then you’ll also agree that it should be approached in a manner similar to the way you’d approach having a custom home built. You need a design, plans, craftsman and a master builder who knows how to bring it to life efficiently and in a way that will sustain you for years to come. So if you’ve done a website or app in the past but at the end of the day found that it wasn’t the end all, be all you had envisioned, or that you didn’t really know what to do next and how best to use your property then you
What this means is that we don’t look at your project from only a narrow silo of product development and delivery. Our approach is aligned with the way you’d have a custom home developed. Yes, we do create websites and apps but we don’t pick up a hammer, or nail unless the entire project has been planned properly; that means taking advantage of everything the internet offers and your assets and integrate them in order to maximize your authority and recognition in a way that positions your business for sustainable success. It’s really quite a different process then anything you’ve experienced in the past. Because in the final analysis the only thing that Google or your customers will trust is your recognized authority.
Step 1: The Authority Battle Plan
If your business was an archery target, then at the very center would be the “bulls eye center” keyword. The bulls eye center keyword is the one single keyword, or keyword phrase that best describes your business. Do you know what it is? If you don’t know what your bulls eye center keyword is and the surrounding archery target keywords, then you are flying the internet with one eye closed and one hand behind your back.
Your bulls eye center and archery target of keywords are critical to the success of your business. You can think of it as your 30 second elevator speech expressed in keyword lexicon. But it’s a lot more. It’s a map, a compass and the guiding light for the development of your properties, your content, for keeping tab on the competition and for developing effective strategy and tactics for growing and sustainable success.
The Intentional Magic Authority Battle Plan is an extensive exercise in keyword research, It will identify your bulls eye center keyword and related archery target keywords and these you will use throughout your business.
these you’ll use to create optimized content for your website, what to tweet, what to post on your Facebook page, how your website will be constructed. . It will give you insight into your market like you probably never imagined and most importantly it will provide you with the intelligence for bringing the one thing that is the most important element in the construction of your property. It will give you the opportunity to create an authoritative presence because at the end of the day if Google recognizes authority more than anything and authority is the first element of trust and when your prospects trust you, they will buy from you and that’s what you want.
What we have found over the years is that many people think they have problem “X” when they really have problem “Y”. They may think they need more traffic (and hey everyone needs more traffic) but the problem holding them back is the fact that their site isn’t responsive, or their conversions are low.
It’s not uncommon for us to frequently recommend a less costly solution to a client because they have not properly identified the problem.
More Than a Technology Development Company
Most website design and development companies will create the website and then hand it over to you with a ‘have a nice day’, leaving the bulk of the work up to you. They won’t or don’t know how to do the kind of keyword research necessary to create a WordPress SEO optimized platform you can build on from the start. They also can’t or don’t provide the kind of training you need to take advantage of the platform; You’ll have to take your own time to acquire those skills on your own.
More Ways for Mobile
Most web design and development companies know about responsive mobile design, where your website is As well though they will be able to develop a responsive design for you, they’ll likely not present you with the choice and option for a web app. We will. We will. We’ll make sure the mobile presence you choose is the best for your business.
As well they may develop a mobile friendly site for you but they’ll likely not be able to present you with the HTML5 Web App option and discuss the pro’s and cons of a responsive mobile design vs. an HTML5 Web app.
Not to mention the fact that we can also put you on the Google, or Apple app stores and integrate it perfectly with your web app so that when people get your app from the app stores, when they go to your website they’ll see what looks exactly like the app. It won’t even look like a regular website.
Turn Key, With Marketing Chops is the Difference
We have all the tools and the expertise to help you become a recognized authority in your niche and provide you with the training and support necessary to help you take advantage of all of it.
- Consultation: We don’t do anything without talking to you first. Not just an email exchange. A real live telephone conversation. Objectives, goals and budgets need to be clear as well as the problem to be solved. We’re not one of those companies with only a hammer looking for a nail.
- SEO Optimized WordPress Website: There isn’t anyone else who can provide what we call the “Authority Battle Plan” that gives you the keyword roadmap for
- Mobile App: Ignore the prospects on the app stores at your peril. But why would you want to. We can make that happen.
- Mobile Web App: There are more ways to go mobile besides a responsive design. With a web app your website your site will look just like an app store app.
- YouTube Channel Optimization: If you use videos (and you should if you can) it’s important to optimize your YouTube channel for search.
- Local Listing Optimization: Local brick and mortar establishments haven’t optimized their local listing for search. We will use the keyword data we’ve collected to help you achieve 1st page local listing rankings.
- Social Networking Optimization: Social Networking (a-la Facebook and Twitter) is not so much a black box. Rather they’re the company water fountain. Chit chat, chatter, be social be friendly but also be visible (consistently) with a benefit driven message and content.
- On Going Support and Training: We’ll give you the tools and expertise that will help you put to use everything we develop and design for you.
- Fully Managed Hosting: We optimize your site for speed, do the backups, the updates and all the pain in the rear end technical stuff for you.
- Copy-writing Training: Do you know the difference between a feature and a benefit? Do you know how to formulate a good offer and how it differs from a bad offer? You need to know this stuff and we’ll help you learn it.
Not to mention things like; hooking up Google Analytics and showing you how to use it to create split tests. Or how to get started with Adwords or Facebook advertising to advertise your site. It’s easy to find a website developer, or a mobile app developer but you won’t find a single source that does all the things we do in a single place, or who invests the time in you that we do. No one else connects the dots and gives you a custom, effective authority framework like we can.
Lets Work Together
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